|Date of creation||2018|
|CEO||Juan Pablo SALAZAR|
|The project||BigData, AI, DigitalePlatform, Tourism|
|Program / Status||
THE PROJECT GUIDE ME
GuideMEcity is a startup specializing in Big Data and, more specifically, predictive marketing solutions. Propelled by the Smart Port Challenge in February 2019, the startup helps cruise passengers calling at Marseille. Based on six questions, the data collected makes it possible to offer each cruise line a tailor-made tour. Deployed as a pilot in the city of Marseille, the solution provides all of the city’s stakeholders with detailed information on the behavior of these cruise passengers in transit, and thus creates commercial opportunities.